In-store Experience is BIG news these days When I started researching in-store experience many years ago, I set up a Google Alert for ‘experiential retailing‘ and ‘in-store experience’, those alerts have remained mostly silent until, well…this year really.   Now, it ‘sounds-off’ like my Facebook notifications, ALL-DAY-LONG.     Direction to Create More In-Store Experience But, while … Continue reading 5 Steps to Create More In-Store Experience