In this groundbreaking book about winning back the modern customer, Amy Roche describes the ‘experiments’ she performed in her own retail store. In The Retail Experiment you’ll learn how to:
Leave behind old retail methods and mindsets that no longer work
Understand, value and engage with the modern customer
Evaluate and capitalize on the changed shopping environment
Market to and communicate with customers in fresh new ways
Make your store an exciting place to visit
Appeal to the emotions of your customers
Successfully position your business in the ‘experience economy’Amy examines winning strategies, pitfalls and the five strategies she discovered that drew customers in like magnets, increasing visitation, sales and overall engagement.
Amy Roche is a retailer, marketer and in-store customer experience engineer with a passion for helping retailers re-connect with customers. She’s been in the retail and marketing industry in Australia and the US for 20 years, owning a 2500sqm retail store for 11 years of that time.
She’s a speaker, author, and director of Retail Rockstars – a retail marketing platform, that’s at the ‘execution end’ of in-store experience for retailers. Specialising in live in-store events and experiences for retailers customers. Her unique experts or ‘Rockstars’, inspire or educate ideal customer segments. Retail Rockstars create, manage and market the entire experience from start to finish.
It’s for retail marketers and innovators; owners, franchisee’s, and store managers.
It’s for the retail leaders who want to play a bigger game. One that is certainly more rewarding not only for your ideal customers – but also for you and your team.
If you’re struggling with;
– falling visitation, sales and customer dwell times
– low engagement (EDM open rates, social, CTA’s)
– increased competitive threat and pricing pressures
– falling profitability
– or struggling with overall loyalty
If you’re a retail leader looking for fresh ways to win back the modern customer – this book is for you.
Winning back the modern customer has become one of the toughest challenges for retail today. Have you been spending more than ever on marketing, but feel your customers are responding less? Have you been generous with your customers, giving them bigger discounts, loyalty programs, the best trained staff and helpful emails, but you still do not get a response, no real engagement?
Engagement is paramount for any type of retailer. In fact according to the Rosetta Customer Engagement Survey,
“highly engaged customers buy 90% more frequently, spend 60% more per transaction and have 3x the annual value compared to non-highly engaged customers.”
Recent research indicates a huge swell of issues including; anxiety, narcissism and isolation and this plays a large role in how and why people shop and buy.
As marketers and retailers, we need to design our experiences with these shifts in mind. Those who can’t empathise and respond to the modern customer’s problems will be left behind.
