How to Create Magic Moments In-Store

Customer experience and journey mapping are all the rage at the moment. But how do we go about creating magic moments for customers in-store?   In my experience, the real force multiplier for brick and mortar stores comes from tapping into our own emotional and human needs – or what I like to refer to as…

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Using Experiential Retail to Boost Customer Engagement, Sales and Foot Traffic

Generally, the term ‘experiential retail’ refers to a store in which ‘stuff’ happens in addition to selling, and shoppers do things besides just buying.   In a previous post, I explained it as, “an experience given freely by a retailer to create some type of value for their customer. It may be educational, technological, emotional,…

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3 Strategies to Cash in on the Year of the Pig and Experiential Retailing

It’s true, 2019 is officially the year of the pig. Known for their chubby cheeks, pigs are the symbol of wealth in Chinese culture.   Perhaps it’s not a coincidence then, that Chinese Zodiac identifies pigs not as wasteful spenders, but rather enjoyer’s of life. They especially love entertainment and experiences, which is fitting for…

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3 Mistakes Retailers Make in Marketing and How to Fix Them

Recently while delivering a retail workshop I was approached with concerns around what retailers should be focusing on – marketing wise.   After helping her, it made me think about how much our customers have changed both sociologically and psychologically. And how little we’ve adapted our messaging to reach them.   Sure we have lots of…

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Women to Watch Retail Advisory Board

  As the founder of Retail Rockstars, I’m feeling pretty chuffed to be asked to join Remodista’s Women2Watch Australian Retail Advisory Board; I’ll join some truly amazing female retail leaders from Australia…. So, it’s a great opportunity for sure! It’s a Small World After All…  But, I’m still shocked by how SMALL our BIG world can…

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5 Steps to Create More In-Store Experience

In-store Experience is BIG news these days When I started researching in-store experience many years ago, I set up a Google Alert for ‘experiential retailing‘ and ‘in-store experience’, those alerts have remained mostly silent until, well…this year really.   Now, it ‘sounds-off’ like my Facebook notifications, ALL-DAY-LONG.     Direction to Create More In-Store Experience But, while…

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How Retail Experience Eats Old Metrics for Breakfast

Another retail CEO pressured into a popularity contest of who’s more important, his shareholders or his customers?   In my opinion, retail experience eats old sales per square metre for breakfast and I’ll tell you why.   As a retailer and lover of the in-store experience, I know what it’s like to deal with ‘head…

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Inside Retail’s Festival of Ideas….reflections after day two

Well, tomorrow is the final day of Inside Retail – Festival of Ideas, and I must say it’s been two exciting days of learning, innovation and really inspiring speakers. As the founding director of Retail Rockstars, I have the privilege of working with some of the best thought leaders and entrepreneurs in Australia…which I must say…

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