5 Steps to Create More In-Store Experience

When I started researching in-store experience many years ago, I set up a Google Alert for ‘experiential retailing‘ and ‘in-store experience’, those have remained mostly silent until, well…this year really. Now, it sounds off like my LG dishwasher after the load is finished, pretty much all times of the day. But, while there might be more ‘Alerts’…

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How Retail Experience Eats Old Metrics for Breakfast

Another retail CEO pressured into a popularity contest of who’s more important, his shareholders or his customers?   In my opinion, retail experience eats old sales per square metre for breakfast and I’ll tell you why.   As a retailer and lover of the in-store experience, I know what it’s like to deal with ‘head…

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Inside Retail’s Festival of Ideas….reflections after day two

Well, tomorrow is the final day of Inside Retail – Festival of Ideas, and I must say it’s been two exciting days of learning, innovation and really inspiring speakers. As the founding director of Retail Rockstars, I have the privilege of working with some of the best thought leaders and entrepreneurs in Australia…which I must say…

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How Live Customer Events Can Increase Your Sales and Brand Loyalty

  Retail marketing is changing. Traditional push advertising such as TV ads, radio, press, catalogues and email campaigns are offering retailers less and less spikes in sales and visitation. It almost seems as if everything is against retailers. Consumers want education, they want entertainment, they want personalisation, they want enlightenment. With the increase in online…

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How Retailers Can Quickly Adapt To The Globalisation of Their Market

  Let’s face it, there are a lot of challenges facing retailers today but a couple big issues are the globalisation of their market and the proliferation of digital. As you know, these two elements are heavily interconnected and come with their own set of problems for retailers. Globalisation, of course, has created a huge increase…

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Couldn’t Beat Bunnings – The Masters Hardware Store Debacle

Masters closing down was pretty significant for Australia, with a lot of things going against them from the start. Probably the largest and most evident was the fact that consumers already had an established hardware offering and Masters failed to deliver any differentiation to what Bunnings had already been delivering. However, another huge mistake was…

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5 Reasons Why Bricks-and-Mortar Can Win

As stories about the world’s first KitchenAid UK Experience store hits our feeds this week, I can’t help getting excited…but it also makes me chuckle a little. The retailer side of me would secretly love some state-of-the-art FBI surveillance software to monitor KitchenAid’s retail meetings. While I love their products, a small part of me would like…

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