in-store experience, customer experience, retail, retail sales, retail marketing,

3 Mistakes Retailers Make in Marketing and How to Fix Them

Recently while delivering a retail workshop I was approached with concerns around what retailers should be focusing on – marketing wise.   After helping her, it made me think about how much our customers have changed both sociologically and psychologically. And how little we’ve adapted our messaging to reach them.   Sure we have lots of…

Retail Experiments

How to Create Magic Moments In-Store

Originally Posted on National Retailer Association on 04/06/18:   While customer journey mapping and experience are all the rage at the moment, how to create these magic moments in-store is more elusive. In my experience, the real force multiplier for brick and mortar stores comes from tapping into our own emotional and human needs – Humanics.   Tapping…

5 Steps to create more in-store experience, experiential retailing, customer experience

5 Steps to Create More In-Store Experience

In-store Experience is BIG news these days When I started researching in-store experience many years ago, I set up a Google Alert for ‘experiential retailing‘ and ‘in-store experience’, those alerts have remained mostly silent until, well…this year really.   Now, it ‘sounds-off’ like my Facebook notifications, ALL-DAY-LONG.     Direction to Create More In-Store Experience But, while…

Russel Howcroft

Inside Retail’s Festival of Ideas….reflections after day two

Well, tomorrow is the final day of Inside Retail – Festival of Ideas, and I must say it’s been two exciting days of learning, innovation and really inspiring speakers. As the founding director of Retail Rockstars, I have the privilege of working with some of the best thought leaders and entrepreneurs in Australia…which I must say…

How Live Customer Events Can Increase Your Sales and Brand Loyalty

  Retail marketing is changing. Traditional push advertising such as TV ads, radio, press, catalogues and email campaigns are offering retailers less and less spikes in sales and visitation. It almost seems as if everything is against retailers. Consumers want education, they want entertainment, they want personalisation, they want enlightenment. With the increase in online…