Biome's Founder Tracey Bailey

Bricks are Back; 4 Trends Award Winning Retailers Are Using

Bricks are back, baby!  These award-winning retailers are using their physical storefronts to not only enamour and engage customers but to connect with their customer community in profound and experiential ways.   Global Experience Study Recently, the Freeman Global Brand Experience Study found that if data is the fuel that powers the marketing mix, then experience and…

retail experience, retail community, retail, cash in on retail experience

3 Strategies to Cash in on the Year of the Pig and Experiential Retailing

It’s true, 2019 is officially the year of the pig. Known for their chubby cheeks, pigs are the symbol of wealth in Chinese culture.   Perhaps it’s not a coincidence then, that Chinese Zodiac identifies pigs not as wasteful spenders, but rather enjoyer’s of life. They especially love entertainment and experiences, which is fitting for…

in-store experience, customer experience, retail, retail sales, retail marketing,

3 Mistakes Retailers Make in Marketing and How to Fix Them

Recently while delivering a retail workshop I was approached with concerns around what retailers should be focusing on – marketing wise.   After helping her, it made me think about how much our customers have changed both sociologically and psychologically. And how little we’ve adapted our messaging to reach them.   Sure we have lots of…