in-store experience, customer experience, retail, retail sales, retail marketing,

3 Mistakes Retailers Make in Marketing and How to Fix Them

Recently while delivering a retail workshop I was approached with concerns around what retailers should be focusing on – marketing wise.   After helping her, it made me think about how much our customers have changed both sociologically and psychologically. And how little we’ve adapted our messaging to reach them.   Sure we have lots of…

Retail Experiments

How to Create Magic Moments In-Store

Originally Posted on National Retailer Association on 04/06/18:   While customer journey mapping and experience are all the rage at the moment, how to create these magic moments in-store is more elusive. In my experience, the real force multiplier for brick and mortar stores comes from tapping into our own emotional and human needs – Humanics.   Tapping…

5 Steps to create more in-store experience, experiential retailing, customer experience

5 Steps to Create More In-Store Experience

In-store Experience is BIG news these days When I started researching in-store experience many years ago, I set up a Google Alert for ‘experiential retailing‘ and ‘in-store experience’, those alerts have remained mostly silent until, well…this year really.   Now, it ‘sounds-off’ like my Facebook notifications, ALL-DAY-LONG.     Direction to Create More In-Store Experience But, while…

experiential retailing beats old metrics

How Retail Experience Eats Old Metrics for Breakfast

Another retail CEO pressured into a popularity contest of who’s more important, his shareholders or his customers?   In my opinion, retail experience eats old sales per square metre for breakfast and I’ll tell you why.   As a retailer and lover of the in-store experience, I know what it’s like to deal with ‘head…

How Live Customer Events Can Increase Your Sales and Brand Loyalty

  Retail marketing is changing. Traditional push advertising such as TV ads, radio, press, catalogues and email campaigns are offering retailers less and less spikes in sales and visitation. It almost seems as if everything is against retailers. Consumers want education, they want entertainment, they want personalisation, they want enlightenment. With the increase in online…

How Retailers Quickly Adapt to Globalisation of Market

How Retailers Can Quickly Adapt To The Globalisation of Their Market

  Let’s face it, there are a lot of challenges facing retailers today but a couple big issues are the globalisation of their market and the proliferation of digital. As you know, these two elements are heavily interconnected and come with their own set of problems for retailers. Globalisation, of course, has created a huge increase…