As the founder of Retail Rockstars, I’m feeling pretty chuffed to be asked to join Remodista’s Women2Watch Australian Retail Advisory Board; I’ll join some truly amazing female retail leaders from Australia…. So, it’s a great opportunity for sure! It’s a Small World After All… But, I’m still shocked by how SMALL our BIG world can…
In-store Experience is BIG news these days When I started researching in-store experience many years ago, I set up a Google Alert for ‘experiential retailing‘ and ‘in-store experience’, those alerts have remained mostly silent until, well…this year really. Now, it ‘sounds-off’ like my Facebook notifications, ALL-DAY-LONG. Direction to Create More In-Store Experience But, while…
Another retail CEO pressured into a popularity contest of who’s more important, his shareholders or his customers? Sure, I know their “first priority is to the shareholder”, but when the customers are happy so is the shareholders right? In my opinion, retail experience eats old sales per square metre for breakfast and I’ll tell…
Retail marketing is changing. Traditional push advertising such as TV ads, radio, press, catalogues and email campaigns are offering retailers less and less spikes in sales and visitation. It almost seems as if everything is against retailers. Consumers want education, they want entertainment, they want personalisation, they want enlightenment. With the increase in online…
Let’s face it, there are a lot of challenges facing retailers today but a couple big issues are the globalisation of their market and the proliferation of digital. While these two elements are heavily interconnected and come with their own set of problems for retailers. Globalisation, of course, has created a huge increase in competition…
Wondering what the 12 archetypes of customer experience are? As you’ve gathered by now, we’re pretty passionate about using archetypes to engineer the best possible experiences for your customers. If you’ve miraculously made it this far and don’t know your archetype yet, take this 9 question FREE Quiz to figure out yours. Now maybe…
