Retail Experiments

How to Create Magic Moments In-Store

Customer experience and journey mapping are all the rage at the moment. But how do we go about creating magic moments for customers in-store?   In my experience, the real force multiplier for brick and mortar stores comes from tapping into our own emotional and human needs – or what I like to refer to as…

5 Steps to create more in-store experience, experiential retailing, customer experience

5 Steps to Create More In-Store Experience

In-store Experience is BIG news these days When I started researching in-store experience many years ago, I set up a Google Alert for ‘experiential retailing‘ and ‘in-store experience’, those alerts have remained mostly silent until, well…this year really.   Now, it ‘sounds-off’ like my Facebook notifications, ALL-DAY-LONG.     Direction to Create More In-Store Experience But, while…

experiential retailing beats old metrics

How Retail Experience Eats Old Metrics for Breakfast

Another retail CEO pressured into a popularity contest of who’s more important, his shareholders or his customers? Sure, I know their “first priority is to the shareholder”, but when the customers are happy so is the shareholders right?   In my opinion, retail experience eats old sales per square metre for breakfast and I’ll tell…