In this groundbreaking book about winning back the modern customer, Amy Roche describes the ‘experiments’ she performed in her own retail store. In The Retail Experiment you’ll learn how to:
Amy examines winning strategies, pitfalls and the five strategies she discovered that drew customers in like magnets, increasing visitation, sales and overall engagement.
This book is written specifically for retail owners, franchisee’s, joint venture partners and store managers. Amy say’s it’s for,
“The real-deal in the midst of it all type of retailers. This is for the person who, like me, turned up every day (okay most days). It’s for the retailer who wants to play a bigger game. One that involves a less ‘icky’ way of being successful at retail and one that deeply resonates with your absolute best customers.”
Have you been spending more than ever on marketing, but feel your customers are responding less? Do you know the retail environment has changed, but you’re not sure how to respond? Have you been generous with your customers, giving them bigger discounts, loyalty programs, the best-trained staff and helpful emails, but it still doesn’t seem to be enough?
Customers across all industries have changed dramatically in recent years, but many retailers have failed to connect or understand these new shoppers. Retailers who can’t empathize and respond to their new problems will be quickly left behind.