In this groundbreaking book about winning back the modern customer, Amy Roche describes the ‘experiments’ she performed in her own retail store. In The Retail Experiment you’ll learn how to:
Amy examines winning strategies, pitfalls and the five strategies she discovered that drew customers in like magnets, increasing visitation, sales and overall engagement.
It’s for retail leaders and innovators; owners, franchisee’s, marketers and store managers.
It’s for the retail professionals who want to play a bigger game. One that is certainly more rewarding not only for your ideal customers – but also for you and your team.
If you’re struggling with;
– falling visitation, sales and customer dwell times
– low engagement (EDM open rates, social, CTA’s)
– increased competitive threat and pricing pressures
– falling profitability
– or struggling with overall loyalty
If you’re a retail leader looking for fresh ways to win back the modern customer – this book is for you.
Have you been spending more than ever on marketing, but feel your customers are responding less? Have you been generous with your customers, giving them bigger discounts, loyalty programs, the best-trained staff and helpful emails, but you still don’t get a response – no engagement?
Engagement is paramount for any type of retailer. In fact according to the Rosetta Customer Engagement Survey,
“highly engaged customers buy 90% more frequently, spend 60% more per transaction and have 3x the annual value compared to non-highly engaged customers.”
Recent psychological and sociological research indicates a huge swell of isolation, narcissism and anxiety and this plays a large role in how and why people shop and buy.
As retailers, we must design our in-store experience with these new findings at heart. Those who can’t empathise and respond to the modern customers’ problems will be left behind.