Customer Experience Compass

Discover Your Secret Customer Experience Compass

One of the biggest issues I see in customer experience today is a mismatch between “the retail brand” and “the experience”. However, using a customer experience compass (metaphorically) can help inform which experiences you should invest in and which ones you should leave alone.   Since psychology is all about understanding how people behave, feel…

Customer Experience, Brand Archetypes

Using Psychology to Simplify Your Customer Experience

Let’s face it; using the term “customer experience” can be like opening up a can of worms in retail. For some, it’s simple – for others, it’s incredibly complicated. Since psychology is all about understanding how people behave, feel and think, it’s a great place to turn when delivering the best experience for our beloved…

12 archetypes of customer experience; such as Creator, Hero

What are the 12 Archetypes of Customer Experience?

Wondering what the 12 archetypes of customer experience are? As you’ve gathered by now, we’re pretty passionate about using archetypes to engineer the best possible experiences for your customers.  If you’ve miraculously made it this far and don’t know your archetype yet, take this 9 question FREE Quiz to figure out yours.   Now maybe…