Why understanding your archetype is crucial for customer experienc

Why Understanding Your Archetype is Crucial for Customer Experience

Understanding your archetype is the first step in engineering cohesive and positively memorable customer experiences. Because we are hard-wired to group common characters together it’s important to clearly understand which customer experiences make sense for your brand personality and which ones – despite being ‘on-trend’ – you should stay clear of. Customer Experience is not…

Customer Experience Compass

Discover Your Secret Customer Experience Compass

One of the biggest issues I see in customer experience today is a mismatch between the brand and the experience. However, by using a customer experience compass (metaphorically) can help inform which experiences you should invest in and which ones you should leave alone.   Since psychology is all about understanding how people behave, feel…

Customer Experience, Brand Archetypes

Using Psychology to Simplify Your Customer Experience

Let’s face it; using the term “customer experience” can be like opening up a can of worms in retail. For some, it’s simple – for others, it’s incredibly complicated. Since psychology is all about understanding how people behave, feel and think, it’s a great place to turn when delivering the best experience for our beloved…