Experiential Retailing – Part Two

Experiential Retailing – Checklist & Ideas for In-store Experiences Now that we’ve looked into what Experiential Retailing is, and how it can positively impact our stores, now let’s look at some ideas on how we can ensure, via checklists, that we are hitting the mark with our in-store experience.   As discussed in Part One,…

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Experiential Retailing – Part One

What is Experiential Retailing? How can Experiential Retailing help our store? In its simplest form, experiential retailing is an experience given freely by a retailer to create value for their customer. It may be educational, technological, emotional, fun, entertainment or it may just involve them trying/experiencing a product. However, like everything, just because it’s “experiential”,…

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