Couldn’t Beat Bunnings – The Masters Hardware Store Debacle

Masters closing down was pretty significant for Australia, with a lot of things going against them from the start. Probably the largest and most evident was the fact that consumers already had an established hardware offering and Masters failed to deliver any differentiation to what Bunnings had already been delivering. However, another huge mistake was…

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5 Reasons Why Bricks-and-Mortar Can Win

As stories about the world’s first KitchenAid UK Experience store hits our feeds this week, I can’t help getting excited…but it also makes me chuckle a little. The retailer side of me would secretly love some state-of-the-art FBI surveillance software to monitor KitchenAid’s retail meetings. While I love their products, a small part of me would like…

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Is This the End of Brick-and-Mortar Retail?

I watched an entertaining video on Appliance Retailer the other day. It was a slam poem video about two blokes, “Ben” and “Ken” who both needed a new washing machine. Poor Ken decided to buy his washer from a brick-and-mortar store and had all kinds of problems including; his car broke down, rain, traffic, not to mention he opted for no…

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Experiential Retailing – Part Two

Experiential Retailing – Checklist & Ideas for In-store Experiences Now that we’ve looked into what Experiential Retailing is, and how it can positively impact our stores, let’s look at some ideas on how we can ensure, via checklists, that we are hitting the mark with our in-store experience.   As discussed in Part One, our…

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Experiential Retailing – Part One

What is Experiential Retailing? How can Experiential Retailing help our store? In its simplest form, experiential retailing is an experience given freely by a retailer to create value for their customer. It may be educational, technological, emotional, fun, entertainment or it may just involve them trying/experiencing a product. However, like everything, just because it’s “experiential”,…

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