Working with Retail Rockstars for just over a year now, we’ve seen a definite lift in sales, visitation and overall engagement with our customers. read more
Leah McClean – National Project Manager
About The Founder – Amy Roche
Amy Roche is the award winning author of “The Retail Experiment” and founder of Retail Rockstars, a firm of in-store event architects™ who have produced over 155 unique in-store events and welcomed over 5,800 smiling shoppers at their clients stores across Australia.
Back in 2014, Amy started experimenting in her own Big Box retail store by using ‘industry experts’ to run educational workshops because she saw three alarming trends emerging;
- Her customers were not responding to marketing as they once did
- Every year profits were deteriorating
- Her foot traffic was declining
Retail Rockstars is a full service Marketing Agency, specialising in positioning and customer experience for retail. We’re known for helping our clients drive customer engagement through inspirational and educational experiences, strategic advisory and positioning workshops.
Her book entitled, “The Retail Experiment, 5 Proven Strategies to engage & excite customers through in-store experience”, is all about winning back the modern customer and available through all good book retailers in Australia as well as Amazon, Booktopia, Dymocks, Barnes&Noble as well as e-versions on iBooks, Scribed and Kindle.
What We Are Good At
Our Rockstars deliver BIG value to your customers in-store. With a steady demand of retailers needing that extra edge, we provide customers with education and retailtainment on a consistent basis so you don’t have to.
By creating memorable experiences, we help drive deeper customer engagement, loyalty and foot traffic. We also source and manage all of the Rockstars (experts) like; stylists, chefs, designers, home efficiency experts, nutritionists, fitness and health gurus.
In a nutshell, we develop, market, promote, collect RSVP’s and manage the entire event from start to finish.
The Most Effective Marketing Today Helps People
Providing education and value
Our Story
Today, it’s not enough to have a beautifully merchandised store in a great location, filled with the latest stock and a well trained team. In the era of the Customer, this is merely the “starting point”.
We help retailers re-engage and add value to their customers’ lives by offering educational and inspirational workshops that leave customers excited about your store, new lifestyles and products. We help our clients to connect to their customers in a fresh resourceful way that creates advocacy, reciprocity and impressive sales results.
Testimonials
So I’ve just attended the paleo experience at Good Guys, I thought I knew about Paleo, but I learnt so much in that hour presentation. The presenter explained for busy people how to prepare in advance using a slow cooker. So before I left I purchased a larger slow cooker.
Kimberly JamesAmy’s workshops on experiential retail and customer engagement were fresh and innovative.
She has a great way of connecting through her effervescent personality and the use of imagery and storytelling. The workshops were really well received and provided valuable insights to retailers facing an ever-changing retail landscape. read more
Jo Maxwell – National Retailers AssociationOur in-store events with Retail Rockstars are giving us a much deeper connection with our customers.
We’ve experienced great success attracting new customers and sales. Our existing customers are also delighted by the opportunity to attend the workshops and events. read more
James Brockhurst- The Good Guys
Owner Capalaba Store“We’ve seen a definite lift in sales, visitation and overall engagement with our customers.
Around 57% of attendees are new customers so it’s been great for new customer acquisitions too.
After each event, we receive a detailed report on the event which includes customer feedback. We’re always pleased to see really positive comments from our customers who are looking forward to shopping with us again in the future.” read more
Adrian Mitchell | Chief Marketing Officer from Betta Home Living
