Biome's Founder Tracey Bailey

Bricks are Back; 4 Trends Award Winning Retailers Are Using

Bricks are back, baby!  These award-winning retailers are using their physical storefronts to not only enamour and engage customers but to connect with their customer community in profound and experiential ways.   Global Experience Study Recently, the Freeman Global Brand Experience Study found that if data is the fuel that powers the marketing mix, then experience and…

8 CommentsCustomer Engagement, Customer Experience, In-store Experience, Retail Marketing, Retail Training & Insights, Retailer Trends

Why understanding your archetype is crucial for customer experienc

Why Understanding Your Archetype is Critical for Customer Experience

Understanding your brand archetype is critical in engineering cohesive and positively delightful customer experiences.  It’s important to clearly understand which customer experiences make sense for your brand personality and which ones – despite being ‘on-trend’ – you should stay clear of.   Customer Experience is not about trends – it’s about revealing and bringing your…

4 CommentsBrand Archetypes, Customer Engagement, Customer Experience, Retail Marketing, Retail Sales, Retail Training & Insights