Why understanding your archetype is crucial for customer experienc

Why Understanding Your Archetype is Crucial for Customer Experience

Understanding your brand archetype is the first step in engineering cohesive and positively delightful customer experiences. ┬áIt’s important to clearly understand which customer experiences make sense for your brand personality and which ones – despite being ‘on-trend’ – you should stay clear of.   Customer Experience is not about trends – it’s about revealing and…