Retail marketing is changing. Traditional push advertising such as TV ads, radio, press, catalogues and email campaigns are offering retailers less and less spikes in sales and visitation. It almost seems as if everything is against retailers. Consumers want education, they want entertainment, they want personalisation, they want enlightenment. With the increase in online…
Let’s face it, there are a lot of challenges facing retailers today but a couple big issues are the globalisation of their market and the proliferation of digital. While these two elements are heavily interconnected and come with their own set of problems for retailers. Globalisation, of course, has created a huge increase in competition…
Big Stores Have a Lot to Offer Retail niching is super powerful there’s no doubt. However, what we are debating here is not a niche retailer versus a department type store, but rather a small footprint store versus a big store. While a niched retailer can boast a targeted product line, which allows a…
Masters closing down was pretty significant for Australia, with a lot of things going against them from the start. Probably the largest and most evident was the fact that consumers already had an established hardware offering and Masters failed to deliver any differentiation to what Bunnings had already been delivering. However, another huge mistake…
The silly season has truly arrived. I spent most of yesterday ducking in and out of shops for the latest and greatest gifts for beloved family and friends. I already took a few snaps yesterday with the idea of sharing my thoughts on retailers doing Christmas well this season but then this morning, like a…
As stories about the world’s first KitchenAid UK Experience store hits our feeds this week, I can’t help getting excited…but it also makes me chuckle a little. The retailer side of me would secretly love some state-of-the-art FBI surveillance software to monitor KitchenAid’s retail meetings. While I love their products, a small part of me would…
I’ve just finished watching Brad Bird’s movie, Tomorrowland, onboard a 747 heading from L.A. to Brisbane. What was great about this film was the beautiful story of hope and how dreamers of the world (whether in Tomorrowland or here and now) make the biggest and most positive impacts on all our lives. It’s a…
I watched an entertaining video on Appliance Retailer the other day. It was a slam poem video about two blokes, “Ben” and “Ken” who both needed a new washing machine. Poor Ken decided to buy his washer from a brick-and-mortar store and had all kinds of problems including; his car broke down, rain, traffic, not to mention he opted for no…
Experiential Retailing – Checklist & Ideas for In-store Experiences Now that we’ve looked into what Experiential Retailing is, and how it can positively impact our stores, now let’s look at some ideas on how we can ensure, via checklists, that we are hitting the mark with our in-store experience. As discussed in Part One,…
