Customer Experience, Brand Archetypes

Using Psychology to Simplify Your Customer Experience

Let’s face it; using the term “customer experience” can be like opening up a can of worms in retail. For some, it’s simple – for others, it’s incredibly complicated. Since psychology is all about understanding how people behave, feel and think, it’s a great place to turn when delivering the best experience for our beloved…

retail experience, retail community, retail, cash in on retail experience

3 Strategies to Cash in on the Year of the Pig and Experiential Retailing

It’s true, 2019 is officially the year of the pig. Known for their chubby cheeks, pigs are the symbol of wealth in Chinese culture.   Perhaps it’s not a coincidence then, that Chinese Zodiac identifies pigs not as wasteful spenders, but rather enjoyer’s of life. They especially love entertainment and experiences, which is fitting for…

Russel Howcroft

Inside Retail’s Festival of Ideas….reflections after day two

Well, tomorrow is the final day of Inside Retail – Festival of Ideas, and I must say it’s been two exciting days of learning, innovation and really inspiring speakers. As the founding director of Retail Rockstars, I have the┬áprivilege of working with some of the best thought leaders and entrepreneurs in Australia…which I must say…