Why understanding your archetype is crucial for customer experienc

Why Understanding Your Archetype is Crucial for Customer Experience

Understanding your archetype is the first step in engineering cohesive and positively memorable customer experiences. Because we are hard-wired to group common characters together it’s important to clearly understand which customer experiences make sense for your brand personality and which ones – despite being ‘on-trend’ – you should stay clear of. Customer Experience is not…

Customer Experience Compass

Discover Your Secret Customer Experience Compass

One of the biggest issues I see in customer experience today is a mismatch between the brand and the experience. However, by using a customer experience compass (metaphorically) can help inform which experiences you should invest in and which ones you should leave alone.   Since psychology is all about understanding how people behave, feel…

retail experience, retail community, retail, cash in on retail experience

3 Strategies to Cash in on the Year of the Pig and Experiential Retailing

It’s true, 2019 is officially the year of the pig. Known for their chubby cheeks, pigs are the symbol of wealth in Chinese culture.   Perhaps it’s not a coincidence then, that Chinese Zodiac identifies pigs not as wasteful spenders, but rather enjoyer’s of life. They especially love entertainment and experiences, which is fitting for…

How Retailers Quickly Adapt to Globalisation of Market

How Retailers Can Quickly Adapt To The Globalisation of Their Market

  Let’s face it, there are a lot of challenges facing retailers today but a couple big issues are the globalisation of their market and the┬áproliferation of digital. While these two elements are heavily interconnected and come with their own set of problems for retailers. Globalisation, of course, has created a huge increase in competition…