Generally, the term ‘experiential retail’ refers to a store in which ‘stuff’ happens in addition to selling, and shoppers do things besides just buying. In a previous post, I explained it as, “an experience given freely by a retailer to create some type of value for their customer. It may be educational, technological, emotional,…
It’s true, 2019 is officially the year of the pig. Known for their chubby cheeks, pigs are the symbol of wealth in Chinese culture. Perhaps it’s not a coincidence then, that Chinese Zodiac identifies pigs not as wasteful spenders, but rather enjoyer’s of life. They especially love entertainment and experiences, which is fitting for…
In-store Experience is BIG news these days When I started researching in-store experience many years ago, I set up a Google Alert for ‘experiential retailing‘ and ‘in-store experience’, those alerts have remained mostly silent until, well…this year really. Now, it ‘sounds-off’ like my Facebook notifications, ALL-DAY-LONG. Direction to Create More In-Store Experience But, while…
Well, tomorrow is the final day of Inside Retail – Festival of Ideas, and I must say it’s been two exciting days of learning, innovation and really inspiring speakers. As the founding director of Retail Rockstars, I have the privilege of working with some of the best thought leaders and entrepreneurs in Australia…which I must say…
