Recently while delivering a retail workshop I was approached with concerns around what retailers should be focusing on – marketing wise. After helping her, it made me think about how much our customers have changed both sociologically and psychologically. And how little we’ve adapted our messaging to reach them. Sure we have lots of…
There’s always a big ‘to do’ with Mother’s Day. But on the eve of Father’s Day, I found 3 things you might not know about Father’s Day in Australia. In our household, I’m always extremely looked after on Mother’s Day. I have a thoughtful and loving husband and he makes sure I get spoiled.…
As the founder of Retail Rockstars, I’m feeling pretty chuffed to be asked to join Remodista’s Women2Watch Australian Retail Advisory Board; I’ll join some truly amazing female retail leaders from Australia…. So, it’s a great opportunity for sure! It’s a Small World After All… But, I’m still shocked by how SMALL our BIG world can…
In-store Experience is BIG news these days When I started researching in-store experience many years ago, I set up a Google Alert for ‘experiential retailing‘ and ‘in-store experience’, those alerts have remained mostly silent until, well…this year really. Now, it ‘sounds-off’ like my Facebook notifications, ALL-DAY-LONG. Direction to Create More In-Store Experience But, while…
Today, like most of the other humans on the planet, I’ll spend it reflecting on the year that was…2017. As I look back on the last 365 days, I think of my triumphs and also disasters in business, family and personal developments. It’s these successes, failures, challenges and learnings that can either bolster up and encourage…
