in-store experience, customer experience, retail, retail sales, retail marketing,

3 Mistakes Retailers Make in Marketing and How to Fix Them

Recently while delivering a retail workshop I was approached with concerns around what retailers should be focusing on – marketing wise.   After helping her, it made me think about how much our customers have changed both sociologically and psychologically. And how little we’ve adapted our messaging to reach them.   Sure we have lots of…

Retail Experiments

How to Create Magic Moments In-Store

Customer experience and journey mapping are all the rage at the moment. But how do we go about creating magic moments for customers in-store?   In my experience, the real force multiplier for brick and mortar stores comes from tapping into our own emotional and human needs – or what I like to refer to as…

5 Steps to create more in-store experience, experiential retailing, customer experience

5 Steps to Create More In-Store Experience

In-store Experience is BIG news these days When I started researching in-store experience many years ago, I set up a Google Alert for ‘experiential retailing‘ and ‘in-store experience’, those alerts have remained mostly silent until, well…this year really.   Now, it ‘sounds-off’ like my Facebook notifications, ALL-DAY-LONG.     Direction to Create More In-Store Experience But, while…