Bricks are back, baby! These award-winning retailers are using their physical storefronts to not only enamour and engage customers but to connect with their customer community in profound and experiential ways. Global Experience Study Recently, the Freeman Global Brand Experience Study found that if data is the fuel that powers the marketing mix, then experience and…
Customer experience and journey mapping are all the rage at the moment. But how do we go about creating magic moments for customers in-store? In my experience, the real force multiplier for brick and mortar stores comes from tapping into our own emotional and human needs – or what I like to refer to as…
Generally, the term ‘experiential retail’ refers to a store in which ‘stuff’ happens in addition to selling, and shoppers do things besides just buying. In a previous post, I explained it as, “an experience given freely by a retailer to create some type of value for their customer. It may be educational, technological, emotional,…
It’s true, 2019 is officially the year of the pig. Known for their chubby cheeks, pigs are the symbol of wealth in Chinese culture. Perhaps it’s not a coincidence then, that Chinese Zodiac identifies pigs not as wasteful spenders, but rather enjoyer’s of life. They especially love entertainment and experiences, which is fitting for…
2018 Retail Experience Wrap-Up (7.5min read time) Like everyone else in the world – even those not into retail experience, the early days of any New Year are a chance to reflect on what happened in ‘our worlds’. However, for those crazy enough to be in retail, it’s even more critical that we learn…
