One of the biggest issues I see in customer experience today is a mismatch between “the retail brand” and “the experience”. However, using a customer experience compass (metaphorically) can help inform which experiences you should invest in and which ones you should leave alone. Since psychology is all about understanding how people behave, feel…
Let’s face it; using the term “customer experience” can be like opening up a can of worms in retail. For some, it’s simple, but it’s incredibly complicated for others. Since psychology is all about understanding how people behave, feel and think, it’s a great place to turn when delivering the best experience for our beloved…
As we wake up from our looooooong COVID hibernation – Halloween, one of my favourite times of the year is upon us. So, here’s five ideas on how to wake up and re-engage and Treat your customers and get them back into the store. >>> Treat 1. Acknowledge What We’ve ALL Just been through…
We all need a little waking up don’t we? I feel like the “Great Pause” has made me a bit sleepy and sluggish. Chances are, so are your customers. So, here’s five ideas on how to wake up and re-engage your customers and get them back into the store. While COVID-19 has…
