One of the biggest issues I see in customer experience today is a mismatch between “the retail brand” and “the experience”. However, using a customer experience compass (metaphorically) can help inform which experiences you should invest in and which ones you should leave alone. Since psychology is all about understanding how people behave, feel…
Understanding your brand archetype is critical in engineering cohesive and positively delightful customer experiences. It’s important to clearly understand which customer experiences make sense for your brand personality and which ones – despite being ‘on-trend’ – you should stay clear of. Customer Experience is not about trends – it’s about revealing and bringing your…
Let’s face it; using the term “customer experience” can be like opening up a can of worms in retail. For some, it’s simple, but it’s incredibly complicated for others. Since psychology is all about understanding how people behave, feel and think, it’s a great place to turn when delivering the best experience for our beloved…
Wondering what the 12 archetypes of customer experience are? As you’ve gathered by now, we’re pretty passionate about using archetypes to engineer the best possible experiences for your customers. If you’ve miraculously made it this far and don’t know your archetype yet, take this 9 question FREE Quiz to figure out yours. Now maybe…
