Customer Experience Compass

Discover Your Secret Customer Experience Compass

One of the biggest issues I see in customer experience today is a mismatch between the brand and the experience. However, by using a customer experience compass (metaphorically) can help inform which experiences you should invest in and which ones you should leave alone.   Since psychology is all about understanding how people behave, feel…

5 Reasons Why Bricks-and-Mortar Can Win

As stories about the world’s first KitchenAid UK Experience store hits our feeds this week, I can’t help getting excited…but it also makes me chuckle a little.   The retailer side of me would¬†secretly love some state-of-the-art FBI surveillance software to monitor KitchenAid’s retail meetings. While I love¬†their products, a small part of me would…