Customer Experience Compass

Discover Your Secret Customer Experience Compass

One of the biggest issues I see in customer experience today is a mismatch between “the retail brand” and “the experience”. However, using a customer experience compass (metaphorically) can help inform which experiences you should invest in and which ones you should leave alone.   Since psychology is all about understanding how people behave, feel…

Leave a commentBrand, Brand Archetypes, Customer Engagement, Customer Experience, In-store Experience, Retail Marketing, Retail Sales, Retail Training & Insights

5 Reasons Why Bricks-and-Mortar Can Win

As stories about the world’s first KitchenAid UK Experience store hits our feeds this week, I can’t help getting excited…but it also makes me chuckle a little.   The retailer side of me would secretly love some state-of-the-art FBI surveillance software to monitor KitchenAid’s retail meetings. While I love their products, a small part of me would…

2 CommentsCustomer Engagement, Customer Experience, In-store Experience, Retail Training & Insights