12 archetypes of customer experience; such as Creator, Hero

What are the 12 Archetypes of Customer Experience?

Wondering what the 12 archetypes of customer experience are? As you’ve gathered by now, we’re pretty passionate about using archetypes to engineer the best possible experiences for your customers.  If you’ve miraculously made it this far and don’t know your archetype yet, take this 9 question FREE Quiz to figure out yours.   Otherwise, if…

Why understanding your archetype is crucial for customer experienc

Why Understanding Your Archetype is Crucial for Customer Experience

Understanding your archetype is the first step in engineering cohesive and positively delightful customer experiences.  It’s important to clearly understand which customer experiences make sense for your brand personality and which ones – despite being ‘on-trend’ – you should stay clear of.   Customer Experience is not about trends it’s about revealing and bringing your…