Generally, the term ‘experiential retail’ refers to a store in which ‘stuff’ happens in addition to selling, and shoppers do things besides just buying. In a previous post, I explained it as, “an experience given freely by a retailer to create some type of value for their customer. It may be educational, technological, emotional,…
Recently while delivering a retail workshop I was approached with concerns around what retailers should be focusing on – marketing wise. After helping her, it made me think about how much our customers have changed both sociologically and psychologically. And how little we’ve adapted our messaging to reach them. Sure we have lots of…
Wondering what the 12 archetypes of customer experience are? As you’ve gathered by now, we’re pretty passionate about using archetypes to engineer the best possible experiences for your customers. If you’ve miraculously made it this far and don’t know your archetype yet, take this 9 question FREE Quiz to figure out yours. Now maybe…
