You probably never think about it much, as we almost take our tidy, machine driven lives for granted now. The convenience of ovens, dishwashers and kitchen gadgets are now just part of our lives. If we’re honest – it’s been a long time since we’ve had to really work “hard” at preparing meals and cleaning the…
I watched an entertaining video on Appliance Retailer the other day. It was a slam poem video about two blokes, “Ben” and “Ken” who both needed a new washing machine. Poor Ken decided to buy his washer from a brick-and-mortar store and had all kinds of problems including; his car broke down, rain, traffic, not to mention he opted for no…
Experiential Retailing – Checklist & Ideas for In-store Experiences Now that we’ve looked into what Experiential Retailing is, and how it can positively impact our stores, now let’s look at some ideas on how we can ensure, via checklists, that we are hitting the mark with our in-store experience. As discussed in Part One,…
What is Experiential Retailing? How can Experiential Retailing help our store? In its simplest form, experiential retailing is an experience given freely by a retailer to create value for their customer. It may be educational, technological, emotional, fun, entertainment or it may just involve them trying/experiencing a product. However, like everything, just because it’s “experiential”,…
With online sales growing year on year, many appliance retailers and franchisees are now questioning, “What is the new role of my store?” Well, the short and easier answer is what it CAN’T be. Dime a dozen – Stores can no longer just be “a place” to buy commoditised appliances – or they risk becoming…
Wondering what the 12 archetypes of customer experience are? As you’ve gathered by now, we’re pretty passionate about using archetypes to engineer the best possible experiences for your customers. If you’ve miraculously made it this far and don’t know your archetype yet, take this 9 question FREE Quiz to figure out yours. Now maybe…
