As the founder of Retail Rockstars, I’m feeling pretty chuffed to be asked to join Remodista’s Women2Watch Australian Retail Advisory Board; I’ll join some truly amazing female retail leaders from Australia…. So, it’s a great opportunity for sure! It’s a Small World After All… But, I’m still shocked by how SMALL our BIG world can…
DetailsIn-store Experience is BIG news these days When I started researching in-store experience many years ago, I set up a Google Alert for ‘experiential retailing‘ and ‘in-store experience’, those alerts have remained mostly silent until, well…this year really. Now, it ‘sounds-off’ like my Facebook notifications, ALL-DAY-LONG. Direction to Create More In-Store Experience But, while…
DetailsToday, like most of the other humans on the planet, I’ll spend it reflecting on the year that was…2017. As I look back on the last 365 days, I think of my triumphs and also disasters in business, family and personal developments. It’s these successes, failures, challenges and learnings that can either bolster up and encourage…
DetailsAnother retail CEO pressured into a popularity contest of who’s more important, his shareholders or his customers? Sure, I know their “first priority is to the shareholder”, but when the customers are happy so is the shareholders right? In my opinion, retail experience eats old sales per square metre for breakfast and I’ll tell…
DetailsWell, tomorrow is the final day of Inside Retail – Festival of Ideas, and I must say it’s been two exciting days of learning, innovation and really inspiring speakers. As the founding director of Retail Rockstars, I have the privilege of working with some of the best thought leaders and entrepreneurs in Australia…which I must say…
DetailsRetail marketing is changing. Traditional push advertising such as TV ads, radio, press, catalogues and email campaigns are offering retailers less and less spikes in sales and visitation. It almost seems as if everything is against retailers. Consumers want education, they want entertainment, they want personalisation, they want enlightenment. With the increase in online…
DetailsLet’s face it, there are a lot of challenges facing retailers today but a couple big issues are the globalisation of their market and the proliferation of digital. While these two elements are heavily interconnected and come with their own set of problems for retailers. Globalisation, of course, has created a huge increase in competition…
DetailsBig Stores Have a Lot to Offer Retail niching is super powerful there’s no doubt. However, what we are debating here is not a niche retailer versus a department type store, but rather a small footprint store versus a big store. While a niched retailer can boast a targeted product line, which allows a…
DetailsMasters closing down was pretty significant for Australia, with a lot of things going against them from the start. Probably the largest and most evident was the fact that consumers already had an established hardware offering and Masters failed to deliver any differentiation to what Bunnings had already been delivering. However, another huge mistake…
DetailsThe silly season has truly arrived. I spent most of yesterday ducking in and out of shops for the latest and greatest gifts for beloved family and friends. I already took a few snaps yesterday with the idea of sharing my thoughts on retailers doing Christmas well this season but then this morning, like a…
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