The silly season has truly arrived. I spent most of yesterday ducking in and out of shops for the latest and greatest gifts for beloved family and friends. I already took a few snaps yesterday with the idea of sharing my thoughts on retailers doing Christmas well this season but then this morning, like a…
As stories about the world’s first KitchenAid UK Experience store hits our feeds this week, I can’t help getting excited…but it also makes me chuckle a little. The retailer side of me would secretly love some state-of-the-art FBI surveillance software to monitor KitchenAid’s retail meetings. While I love their products, a small part of me would…
I’ve just finished watching Brad Bird’s movie, Tomorrowland, onboard a 747 heading from L.A. to Brisbane. What was great about this film was the beautiful story of hope and how dreamers of the world (whether in Tomorrowland or here and now) make the biggest and most positive impacts on all our lives. It’s a…
I watched an entertaining video on Appliance Retailer the other day. It was a slam poem video about two blokes, “Ben” and “Ken” who both needed a new washing machine. Poor Ken decided to buy his washer from a brick-and-mortar store and had all kinds of problems including; his car broke down, rain, traffic, not to mention he opted for no…
Experiential Retailing – Checklist & Ideas for In-store Experiences Now that we’ve looked into what Experiential Retailing is, and how it can positively impact our stores, now let’s look at some ideas on how we can ensure, via checklists, that we are hitting the mark with our in-store experience. As discussed in Part One,…
What is Experiential Retailing? How can Experiential Retailing help our store? In its simplest form, experiential retailing is an experience given freely by a retailer to create value for their customer. It may be educational, technological, emotional, fun, entertainment or it may just involve them trying/experiencing a product. However, like everything, just because it’s “experiential”,…
Wondering what the 12 archetypes of customer experience are? As you’ve gathered by now, we’re pretty passionate about using archetypes to engineer the best possible experiences for your customers. If you’ve miraculously made it this far and don’t know your archetype yet, take this 9 question FREE Quiz to figure out yours. Now maybe…
