retail experience, evoking emotions

Using Experiential Retail to Boost Customer Engagement, Sales and Foot Traffic

Generally, the term ‘experiential retail’ refers to a store in which ‘stuff’ happens in addition to selling, and shoppers do things besides just buying.   In a previous post, I explained it as an experience given freely by a retailer to create some type of value for their customer. It may be educational, technological, emotional,…

Retail Experiments

How to Create Magic Moments In-Store

Customer experience and journey mapping are all the rage at the moment. But how do we go about creating magic moments for customers in-store?   In my experience, the real force multiplier for brick and mortar stores comes from tapping into our own emotional and human needs – or what I like to refer to as…

5 Steps to create more in-store experience, experiential retailing, customer experience

5 Steps to Create More In-Store Experience

In-store Experience is BIG news these days When I started researching in-store experience many years ago, I set up a Google Alert for ‘experiential retailing‘ and ‘in-store experience’, those alerts have remained mostly silent until, well…this year really.   Now, it ‘sounds-off’ like my Facebook notifications, ALL-DAY-LONG.     Direction to Create More In-Store Experience But, while…

experiential retailing beats old metrics

How Retail Experience Eats Old Metrics for Breakfast

Another retail CEO pressured into a popularity contest of who’s more important, his shareholders or his customers?   In my opinion, retail experience eats old sales per square metre for breakfast and I’ll tell you why.   As a retailer and lover of the in-store experience, I know what it’s like to deal with ‘head…

How Retailers Quickly Adapt to Globalisation of Market

How Retailers Can Quickly Adapt To The Globalisation of Their Market

  Let’s face it, there are a lot of challenges facing retailers today but a couple big issues are the globalisation of their market and the proliferation of digital. As you know, these two elements are heavily interconnected and come with their own set of problems for retailers. Globalisation, of course, has created a huge increase…