Retail Experiments

How to Create Magic Moments In-Store

Originally Posted on National Retailer Association on 04/06/18:   While customer journey mapping and experience are all the rage at the moment, how to create these magic moments in-store is more elusive. In my experience, the real force multiplier for brick and mortar stores comes from tapping into our own emotional and human needs – Humanics.   Tapping…

5 Steps to create more in-store experience, experiential retailing, customer experience

5 Steps to Create More In-Store Experience

In-store Experience is BIG news these days When I started researching in-store experience many years ago, I set up a Google Alert for ‘experiential retailing‘ and ‘in-store experience’, those alerts have remained mostly silent until, well…this year really.   Now, it ‘sounds-off’ like my Facebook notifications, ALL-DAY-LONG.     Direction to Create More In-Store Experience But, while…

experiential retailing beats old metrics

How Retail Experience Eats Old Metrics for Breakfast

Another retail CEO pressured into a popularity contest of who’s more important, his shareholders or his customers?   In my opinion, retail experience eats old sales per square metre for breakfast and I’ll tell you why.   As a retailer and lover of the in-store experience, I know what it’s like to deal with ‘head…

Russel Howcroft

Inside Retail’s Festival of Ideas….reflections after day two

Well, tomorrow is the final day of Inside Retail – Festival of Ideas, and I must say it’s been two exciting days of learning, innovation and really inspiring speakers. As the founding director of Retail Rockstars, I have the privilege of working with some of the best thought leaders and entrepreneurs in Australia…which I must say…

5 Reasons Why Bricks-and-Mortar Can Win

As stories about the world’s first KitchenAid UK Experience store hits our feeds this week, I can’t help getting excited…but it also makes me chuckle a little. The retailer side of me would secretly love some state-of-the-art FBI surveillance software to monitor KitchenAid’s retail meetings. While I love their products, a small part of me would like…

Experiential Retailing Part 1

Experiential Retailing – Part One

What is Experiential Retailing? How can Experiential Retailing help our store? In its simplest form, experiential retailing is an experience given freely by a retailer to create value for their customer. It may be educational, technological, emotional, fun, entertainment or it may just involve them trying/experiencing a product. However, like everything, just because it’s “experiential”,…