We all need a little waking up don’t we? I feel like the “Great Pause” has made me a bit sleepy and sluggish. Chances are, so are your customers. So, here’s five ideas on how to wake up and re-engage your customers and get them back into the store. While COVID-19 has…
Customer experience and journey mapping are all the rage at the moment. But how do we go about creating magic moments for customers in-store? In my experience, the real force multiplier for brick and mortar stores comes from tapping into our own emotional and human needs – or what I like to refer to as…
It’s true, 2019 is officially the year of the pig. Known for their chubby cheeks, pigs are the symbol of wealth in Chinese culture. Perhaps it’s not a coincidence then, that Chinese Zodiac identifies pigs not as wasteful spenders, but rather enjoyer’s of life. They especially love entertainment and experiences, which is fitting for…
In-store Experience is BIG news these days When I started researching in-store experience many years ago, I set up a Google Alert for ‘experiential retailing‘ and ‘in-store experience’, those alerts have remained mostly silent until, well…this year really. Now, it ‘sounds-off’ like my Facebook notifications, ALL-DAY-LONG. Direction to Create More In-Store Experience But, while…
Another retail CEO pressured into a popularity contest of who’s more important, his shareholders or his customers? Sure, I know their “first priority is to the shareholder”, but when the customers are happy so is the shareholders right? In my opinion, retail experience eats old sales per square metre for breakfast and I’ll tell…
Masters closing down was pretty significant for Australia, with a lot of things going against them from the start. Probably the largest and most evident was the fact that consumers already had an established hardware offering and Masters failed to deliver any differentiation to what Bunnings had already been delivering. However, another huge mistake…
The silly season has truly arrived. I spent most of yesterday ducking in and out of shops for the latest and greatest gifts for beloved family and friends. I already took a few snaps yesterday with the idea of sharing my thoughts on retailers doing Christmas well this season but then this morning, like a…
As stories about the world’s first KitchenAid UK Experience store hits our feeds this week, I can’t help getting excited…but it also makes me chuckle a little. The retailer side of me would secretly love some state-of-the-art FBI surveillance software to monitor KitchenAid’s retail meetings. While I love their products, a small part of me would…
I’ve just finished watching Brad Bird’s movie, Tomorrowland, onboard a 747 heading from L.A. to Brisbane. What was great about this film was the beautiful story of hope and how dreamers of the world (whether in Tomorrowland or here and now) make the biggest and most positive impacts on all our lives. It’s a…
