Retail Experiments

How to Create Magic Moments In-Store

Originally Posted on National Retailer Association on 04/06/18:   While customer journey mapping and experience are all the rage at the moment, how to create these magic moments in-store is more elusive. In my experience, the real force multiplier for brick and mortar stores comes from tapping into our own emotional and human needs – Humanics.   Tapping…

5 Steps to create more in-store experience, experiential retailing, customer experience

5 Steps to Create More In-Store Experience

In-store Experience is BIG news these days When I started researching in-store experience many years ago, I set up a Google Alert for ‘experiential retailing‘ and ‘in-store experience’, those alerts have remained mostly silent until, well…this year really.   Now, it ‘sounds-off’ like my Facebook notifications, ALL-DAY-LONG.     Direction to Create More In-Store Experience But, while…

experiential retailing beats old metrics

How Retail Experience Eats Old Metrics for Breakfast

Another retail CEO pressured into a popularity contest of who’s more important, his shareholders or his customers?   In my opinion, retail experience eats old sales per square metre for breakfast and I’ll tell you why.   As a retailer and lover of the in-store experience, I know what it’s like to deal with ‘head…

Couldn’t Beat Bunnings – The Masters Hardware Store Debacle

Masters closing down was pretty significant for Australia, with a lot of things going against them from the start. Probably the largest and most evident was the fact that consumers already had an established hardware offering and Masters failed to deliver any differentiation to what Bunnings had already been delivering. However, another huge mistake was…

5 Reasons Why Bricks-and-Mortar Can Win

As stories about the world’s first KitchenAid UK Experience store hits our feeds this week, I can’t help getting excited…but it also makes me chuckle a little. The retailer side of me would secretly love some state-of-the-art FBI surveillance software to monitor KitchenAid’s retail meetings. While I love their products, a small part of me would like…

Experiential Retailing Part 1

Experiential Retailing – Part One

What is Experiential Retailing? How can Experiential Retailing help our store? In its simplest form, experiential retailing is an experience given freely by a retailer to create value for their customer. It may be educational, technological, emotional, fun, entertainment or it may just involve them trying/experiencing a product. However, like everything, just because it’s “experiential”,…